Know About Your Brand in the Media
The market speaks about your brands through various media channels. Which line of business received good responses and which are not doing to well? Which market segment is responsive towards certain messages you convey to the public and what attracts them most of your products?
Understanding how your brand is perceived is a key element of any strategic communications planning process and can create significant advantages in identifying threats and opportunities.
SMIR(Saranamedia Intelligence Report) will help you with the relevant monitoring of products, brands and stakeholders including competitors and filtering the content so it helps to understand how a product, brand and stakeholders in the perception by the public.
Competitor Intelligence & gaining industry
The rapid changes taking place in business prompted the company relying on the power of information as the basis of work. To optimally right information, businesses need to implement information and knowledge management strategies to improve the quality of processes and decisions, as well as products and services produced.
Knowing what goes on within the industry and has information about competitors' plans, is key to winning the competition.
Saranamedia can help in a lot of media monitoring and provides a comprehensive analysis of metrics across all the media coverage, so the company can decide where to compete and determine the position of facing competition at every step.
Measuring public relations effectiveness
Companies deliver information and create a brand positioning for products and the company itself. The media and the public will respond to the messages being conveyed and the message connects with corporate brand. This indicates that the company itself plays a key role in communications and media strategy, but do you really understand how effective this process really is?
Saranamedia help companies get the most out of media representatives to understand the effectiveness of the PR in the media.
The results of media monitoring and SMIR (Saranamedia Intelligence Report) analysis systems can help companies understand how effective the message or perception formed by a team spokesperson for the company.
Issues and events about the products and organizations can arise for any company and can impact on reputation. In general, companies do not easily control the market and lots of media without monitoring the movement of that opinion. Saranamedia can help companies prepare for this situation and to protect and manage corporate reputation.
With SMIR (Saranamedia Intelligence Report) system, companies can quickly catch the bad publicity to then deal with them swiftly so as to minimize negative impacts. Furthermore, SMIR can measure the effectiveness of the precaution.
The media and organizations like lovers. Shy, but willing. On the one hand need each other, on the other hand sometimes each other down. This is experienced by all businesses and non-business institutions. Without the media, practically all the activities and statements that need to be published to the public, could not have happened. But on the contrary, the organization can also be 'furious' when the media vilify or write something without the facts and confirmation.
By using SMIR (Saranamedia Intelligence Report) companies can build a plan with the media and at the level where the relationship will be forged.
Speed and accuracy in the observation of the media is an important thing that must be owned companies in managing public relations and government.
Services SMIR (Saranamedia Intelligence Report) was built with an emphasis filtering information accurately and consistently in time so that it can be relied upon to support the company's speed in responding to issues in the media.
SMIR is dedicated to understanding all the issues related to the company. Since the time owned enterprises is very important, then SMIR with customization preparation according to the direction the company ensures the company will obtain the necessary information when companies need it.
Tracking Public Opinion
Media monitoring work effectively and stable as well as responsive to perception, hope and public evaluation. Monitoring public opinion on a regular basis will be an input for political process and policy making which is a basic requirement for businesses.
Proper, accurate and up to date monitoring from various sources of trusted media is an efficient and effective way to monitor public opinion so the businesses can be fast, precise and accurate in determining business strategy policy.
Improving services and relationship with client
Basically, consumer support employees. Businesses create product, goods or services to consumers and they pay for the goods or services acquired.
In an effort to monitor the market sentiment (consumers) of goods or services which has been bought, the role of Media Monitoring will be very useful because every movement of market response (consumers) will be monitored up to date, and impacting the speed of organization in responding the market needs (consumers).
The community with low economic level has higher dependency and the need to mass media than community with high economic level because of their limited options. The higher level community has more options and access to mass media including ask directly to source or expert.
Misinformation identify of goods or services can be minimized or anticipated by controlling the information that related with goods or services which are circulating in the market (consumers).
Anticipating trademark infringement
Economic globalization has significant influence for the growth and development of the business community in Indonesia especially for the industrial sector.
Trademark infringement would have been possible and monitoring of a variety media sources is a strategic step to anticipate it.
Based on Need
Based on Role
Media Monitoring Benefit
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