Printed media and Electronic Media Monitoring
Monitoring of printed media is done properly and based on credible Methodology to set the method of reporting any information obtained from various sources (printed newspaper, e-news, magazines and tabloid).
The monitoring is based on specific “Keyword List” to narrow down the reported information so that the report will be presented precise and accurate based on company needs.
Website News Monitoring
Website monitoring is an instrument to determine business direction, the branded and the business itself. Using website as a measure to monitor various sources, track down news result, looking for competitors data, main function to competitors, managing company track record, functioning as trade intelligence, measuring the strength and weaknesses of the company communication and others function.
Broadcast Media Monitoring
A method of media monitoring by searching for specific event or in general of what’s being said about your business on daily basis either in local or national.
Broadcast media monitoring is more emphasized on news result or information obtained from both local and national TV media.
Social Media Monitoring
The communication and information through social networking is great influence on the development of information especially at industry or business sector where everybody can make intensive communication of general information, the branded, product or company.
With the influence of individuals or groups constituent at social networking website, required a comprehensive reporting management application functioning to integrate some of the major social media, including but not limited to: Blog, facebook, twitter, flickr, linkedln, yelp and youTube.
To simplify in viewing and reading the reports of results monitoring from all existing media, a simple and easy to use media Portal is provided as a reporting system.
In this portal media clients will be presented with a display of reporting directly to the core news / information acquired. Security login will be provided for client prior viewing the highlight report of that day (up to date), information details from results monitoring on that day can be viewed by client on News, Event, Advertorials or Advertisement menu display based on client request.
In the last reporting, client will be provided with menu report that presented data analysis.
The purpose of media analysis is to measure the volume of reporting that is defined based on categorization of monitoring.
Media analysis will be presented in the form of Graphic, ranking and the percentage based on reporting scale.
Media Portal & Analysis
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